Our commercial strategic planning solution spmSMART Plans allows to define strategic action plans for the commercialization of organization product portfolio and services.
It allows to organize into a structured way the strategic goals, the key variables to measure the success and the main KPIs controlled by specific command charts.
INTEGRATION / COMPLEMENTATION
The strategic plans are complemented by the definition of specific branding plans per product and oriented to each of the customer segments identified based on the organization’s history and the viability of segmentation chosen through the spmSMART Segment Solution.
spmSMART Plans integrated seamlessly with the spmSMART Activities solution for managing initiatives and activities, as well as with the main CRM systems in the market, allowing the monitoring and control of customer business activity.